AGENDA SETTING THEORY IN MODERN NEWS MEDIA
Keywords:
Agenda Setting Theory, mass media, public opinion, digital media, social networks, communication, media influence, news media.Abstract
This article examines the role and significance of Agenda Setting Theory in modern news media. The study analyzes how mass media influences public attention by prioritizing certain issues and topics. Special attention is paid to the impact of digital media, online news platforms, and social networks on the agenda-setting process. The article discusses the theoretical foundations of the theory, its development, and its application in contemporary media environments. Furthermore, the research explores both positive and negative effects of agenda setting on public opinion and social awareness. The findings indicate that modern media not only informs society but also influences which issues become important in public discourse. Therefore, understanding Agenda-Setting Theory is essential for developing media literacy and critical thinking skills in the information age.
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