THE DEVELOPMENT OF MARKETING ACTIVITIES AT INDUSTRIAL ENTERPRISES AND THE ROLE OF THE SERVICE SECTOR IN ENSURING MACROECONOMIC STABILITY IN THE NATIONAL ECONOMY OF UZBEKISTAN
Keywords:
Industrial Enterprises, Marketing Activities, Service Sector, Macroeconomic Stability, Uzbekistan, Digital Transformation, Customer Orientation, Globalization, Small Business, Sustainable GrowthAbstract
In the contemporary era of global economic integration, the Republic of Uzbekistan is pursuing a rigorous path of structural transformation and modernization. This scientific article investigates the critical intersection between the evolution of marketing activities within industrial enterprises and the burgeoning service sector as a primary driver of macroeconomic stability. The research highlights that the success of industrial entities in today’s environment of intensified global competition and shifting market demands is increasingly dependent on their ability to implement sophisticated, customer-oriented marketing strategies. By analyzing strategic state documents such as the "New Uzbekistan Development Strategy" (Presidential Decree No. PF–60), the study illustrates how adapting production to consumer needs has become a central pillar of national economic reform. Furthermore, the article examines the service sector's role as a vital stabilizer, noting its significant contribution to the national GDP—recently re-evaluated to reach $121.4 billion for 2024—and its capacity to provide over half of the country's employment. Through a detailed analysis of marketing strategies in the chemical industry and the impact of the "Digital Uzbekistan – 2030" strategy, the study identifies both the potential for growth and the systemic barriers, such as infrastructure gaps and digital skill shortagesThe findings suggest that a synergistic relationship between modernized industrial marketing and a robust service environment is essential for Uzbekistan's long-term economic resilience.
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