MEDIA TECHNOLOGIES AND GLOBAL CIVILIZATION: THE CASE OF THE INFORMATION SOCIETY
Keywords:
media technologies, global civilization, information society, digital communication, social media, globalization, cultural integration.Abstract
This article explores the role of media technologies in shaping global civilization, with a focus on the information society. It analyzes how advancements in communication technologies, social media, and digital platforms have transformed social, cultural, and economic interactions worldwide. Special attention is given to the influence of media on cultural integration, the spread of knowledge, and the emergence of a globalized society. The study concludes that media technologies are not merely tools for communication but are pivotal in constructing modern global civilization.
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