THE IMPLEMENTATION OF ADVERTISEMENT DISCOURSE ELEMENTS IN “A ROSE FOR EMILY” BY WILLIAM FAULKNER
Keywords:
advertising discourse, persuasion, symbolism, Faulkner, narrative strategy, emotional appeal.Abstract
The present paper examines the way William Faulkner, in “A Rose for Emily”, uses the strategies of advertising discourse in a literary work. The short story uses emotional appeal, symbolism, disclosure of a secret, and vision by a group, some of the most attractive actions used in advertisements. Emily Grierson is a symbolic product, and the house is a symbol. The news about her infamous death, her relation with Homer Barron, or the people’s view is advertised as a notice or teaser. This paper also shows that communication strategies are easily used in literary works
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