THE INFLUENCE OF BLOGGERS AND PUBLIC FIGURES ON THE THINKING OF THE YOUNGER GENERATION
Keywords:
Bloggers, Public Figures, Youth, Social Media Influence, Critical Thinking, Misinformation, Media Literacy, Digital Communication, Cultural Impact, Online Persuasion.Abstract
In the digital era, bloggers and public figures wield significant influence over the thoughts, behaviors, and decisions of the younger generation. This study examines how their online content impacts youth, both positively and negatively. Utilizing surveys, content analysis, and psychological observations, the research reveals that while influencers can disseminate valuable knowledge and raise awareness, they also have the potential to spread misinformation and foster biased thinking. The findings underscore the necessity of media literacy education to equip young individuals with critical analysis skills for navigating online information and forming independent judgments.
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