THEORETICAL AND METHODOLOGICAL APPROACHES TO LANGUAGE STUDY IN SOCIAL MEDIA MARKETING
Keywords:
Terms of Social Media Marketing, mass media, media language.Abstract
The article explains the basic principles of media linguistics: its theory, methods and content structure. It introduces main categories and parameters for the description of media texts, gives typological classification of textual products in the media and outlines major methods used for media texts analysis. The basic types of media texts are represented by the news, comment and analysis, features and advertising.
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