NEUROMARKETING AND THE PSYCHOLOGY OF PRICING: HOW THE BRAIN REACTS TO DISCOUNTS AND PREMIUM PRICING
Keywords:
neuromarketing, pricing psychology, consumer behavior, discounts, premium pricing, decision-making, cognitive biases, behavioral economics, reward system, price perceptionAbstract
Pricing strategies play a crucial role in shaping consumer perceptions and purchasing decisions. Neuromarketing, which combines neuroscience with marketing, provides insights into how the brain reacts to different pricing models, particularly discounts and premium pricing. This paper examines the neural and psychological mechanisms underlying consumer responses to price reductions and high-end pricing strategies.
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