ENHANCING THE CONCEPT OF SUB-BRANDING FOR TOURISM DEVELOPMENT IN REGIONS
Keywords:
Sub-branding, tourism development, regional tourism, marketing strategy, niche markets, cultural heritage, digital marketing, infrastructure investment, sustainable tourism, economic growth, stakeholder collaboration, tourism branding.Abstract
This article focuses on enhancing the concept of sub-branding for tourism development in regions. It examines how sub-branding, as a strategic marketing tool, can be utilized to differentiate and promote regional tourism by creating distinct identities within broader national or regional tourism campaigns. The article discusses the theoretical foundations of sub-branding in tourism, including its benefits in attracting niche markets, promoting cultural heritage, and fostering economic growth. It also explores innovative approaches and real-world examples of how sub-branding has been successfully applied in various regions, such as through digital marketing, stakeholder collaboration, and investment in infrastructure. The article further analyzes the importance of sub-branding for enhancing local tourism, boosting sustainability, and ensuring long-term development in regional areas.
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