THE IMPACT OF DIGITAL PLATFORMS ON INTERNATIONAL TOURISM COOPERATION: EVIDENCE FROM UZBEKISTAN AND CENTRAL ASIA
Keywords:
digital platforms, tourism cooperation, smart tourism, Uzbekistan, Central Asia, digital transformation.Abstract
The rapid advancement of digital technologies has transformed the tourism industry worldwide. Digital platforms have become essential tools for destination promotion, tourist engagement, service integration, and international cooperation. This study examines the impact of digital platforms on international tourism cooperation in Uzbekistan and Central Asia. The research highlights the role of digital technologies in improving tourism competitiveness, facilitating cross-border collaboration, and enhancing regional tourism integration. The findings indicate that digital platforms contribute significantly to tourism growth by increasing accessibility, improving communication among stakeholders, and strengthening the global visibility of tourism destinations
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