DIGITAL TRANSFORMATION AND INNOVATIVE ACTIVITY EFFICIENCY IN GEOLOGICAL ENTERPRISES
Keywords:
digital transformation, geological enterprises, innovative activity, efficiency, artificial intelligence, GIS, big data, Industry 4.0.Abstract
This thesis examines the role of digital transformation in enhancing the efficiency of innovative activities in geological enterprises. In the context of global digitalization and Industry 4.0, geological organizations are increasingly adopting advanced digital technologies such as artificial intelligence, big data analytics, geographic information systems (GIS), remote sensing, and automated management systems. These technologies significantly improve geological exploration accuracy, reduce operational risks, optimize resource utilization, and support evidence-based decision-making. The study analyzes key areas of digital transformation in geological enterprises and evaluates their impact on innovation performance, productivity, and competitiveness. Additionally, major challenges related to the implementation of digital solutions and possible directions for sustainable digital development in the geological sector are identified.
References
1. Schwab, K. (2018). The Fourth Industrial Revolution. World Economic Forum, Geneva.
2. Porter, M. E. (2019). Competitive Advantage: Creating and Sustaining Superior Performance. Free Press, New York.
3. Davenport, T. H. (2020). Big Data at Work. Harvard Business Review Press, Boston.
4. McKinsey & Company. (2021). Digital Transformation in Industrial Enterprises.
5. International Society for Mining and Geology. (2022). Digital Technologies in Geological Exploration.

