“BUILDING EFFECTIVE COMMUNICATION COMPETENCE AMONG UNIVERSITY STUDENTS: THEORY AND PRACTICE”
Keywords:
communicative competence, higher education, interactive teaching methods, competence-based approach, pedagogical innovation.Abstract
In the context of higher education, communicative competence has become a crucial component of students’ professional preparedness and personal development. Effective communication skills enable students to participate in academic discussions, collaborate in teams, and adapt to diverse social and professional environments. This study examines both the theoretical foundations and practical strategies for developing communicative competence among university students.A competence-based approach was applied, integrating interactive teaching methods, communication psychology principles, and linguodidactic strategies. An experimental study involved 112 students divided into experimental and control groups. Data collection methods included surveys, communicative skill assessments, structured observations, and interactive exercises such as role-plays, debates, and case studies.
The findings revealed that students exposed to the proposed methodological system demonstrated significant improvement in oral and written communication, teamwork, critical thinking, and self-expression. The study emphasizes that structured pedagogical interventions and innovative, interactive approaches are essential for fostering communicative competence.
The proposed model can be adapted across various higher education contexts to enhance students’ academic performance, professional adaptability, and social engagement.
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