LEVERAGING STRATEGIC MANAGEMENT TOOLS FOR SUSTAINABLE COMPETITIVE ADVANTAGE: EVOLVING PRACTICES AND PRACTICAL IMPLICATIONS
Keywords:
strategic management, competitive advantage, Balanced Scorecard, SWOT, KPIs, analytics, performance measurementAbstract
In an era defined by rapid technological shifts, globalization, and unpredictable market conditions, organizations continually seek ways to maintain or strengthen their competitive edge. Strategic management tools—including, but not limited to, the Balanced Scorecard, SWOT analysis, and various Key Performance Indicators (KPIs)—have emerged as trusted frameworks for guiding planning, decision-making, and performance evaluation. Yet managers often wonder: how well do these tools adapt to changing environments, and what does “success” really look like when tools are integrated into day-to-day management?
This paper offers an in-depth look at how these tools are being used and adapted across different sectors. It presents findings from both a broad survey (covering 150 managers in multiple industries) and detailed interviews (with 20 of those managers), highlighting the impact of combining traditional methods with data-driven analytics. While most participants credit strategic management tools with fostering clarity of direction and improved resource allocation, the study also uncovers common hurdles—including skill gaps in analytics, cultural resistance to change, and the ever-present concern about aligning tools with organizational realities. Ultimately, the results suggest that for these tools to be fully effective, they need to be revisited and reshaped as the organization evolves, ensuring that the quest for sustainable competitive advantage remains both proactive and responsive to new challenges.
References
1. Oktyamovna, A. S., Atoevna, T. S., & Kodirovna, B. S. (2020). The role of animator to the development of tourism animation activities. Academy, (12 (63)), 45-48.
2. Bozorova Sitora Kodirovna, Toyirova Sarvinoz Atoevna, & Alimova Shakhnoza Oktyamovna (2020). MAIN FEATURES OF ADVERTISING IN TOURISM. Economics, (4 (47)), 38-40.
3. Toyirova Sarvinoz Atoevna, Bozorova Sitora Kodirovna, & Alimova Shakhnoza Oktyamovna (2020). FEATURES AND METHODS OF FORMATION OF THE COST OF TOUR PACKAGES. Academy, (12 (63)), 49-51.
4. Bozorova, S. K., & Toyirova, S. A. (2021). CLASSIFICATION OF TRADITIONAL ADVERTISING IN THE PROMOTION OF TOURIST DESTINATIONS. Academy, (4), 29-30.
5. Тойирова, С. А. (2021). ОСНОВНЫЕ ОСОБЕННОСТИ ТУРИСТИЧЕСКОГО ПРОДУКТА В СЕКТОРЕ ТУРИЗМА. In АКТУАЛЬНЫЕ ВОПРОСЫ СОВРЕМЕННОЙ НАУКИ И ОБРАЗОВАНИЯ (pp. 277-287).
6. Toyirova, S. (2022). Mehnat va Turizm bozori. ЦЕНТР НАУЧНЫХ ПУБЛИКАЦИЙ (buxdu. uz), 14(14).
7. Тойирова, С. А. (2024). КОНЦЕПТУАЛИЗАЦИЯ ОПЫТА ОБСЛУЖИВАНИЯ ПОСРЕДСТВОМ ОБЗОРА ЛИТЕРАТУРЫ. Лучшие интеллектуальные исследования, 19(3), 39-49.
8. Atoevna, T. S., & Rahimjon, C. (2022). CLASSIFICATION OF HOTELS IN BUSINESS DEVELOPMENT. ҚАЗАҚСТАН РЕСПУБЛИКАСЫНЫҢ ҒЫЛЫМ ЖӘНЕ ЖОҒАРЫ БІЛІМ МИНИСТРЛІГІ ҚАЗАҚ ҰЛТТЫҚ АГРАРЛЫҚ ЗЕРТТЕУ УНИВЕРСИТЕТІ МИНИСТЕРСТВО НАУКИ И ВЫСШЕГО ОБРАЗОВАНИЯ РЕСПУБЛИКИ КАЗАХСТАН, 83.
9. Atoevna, T. S. (2021). Features of the Development of the Tourist Services Market in Uzbekistan. International Journal on Economics, Finance and Sustainable Development, 3(3), 211-217.
10. Toyirova, S. (2023). PROSPECTS OF THE DEVELOPMENT OF THE SERVICES OF ACCOMMODATION FACILITIES. Journal of new century innovations, 28(1), 161-164.
11. Махмудова, Н. У. (2022). ТАЪЛИМ ТУРИЗМИНИНГ МОҲИЯТИ, НАЗАРИЙ ВА КОНЦЕПТУАЛ АСОСЛАРИ. Economics and Innovative Technologies, 10(3), 414-421.
12. Juraev, A., & Sobirov, T. (2017, May). Content based instruction in teaching tourism and economics courses. SOCIETY. INTEGRATION. EDUCATION. Proceedings of the International Scientific Conference (Vol. 1, pp. 208-215).
13. Uzbekistan, B. THE ROLE OF INNOVATIONS IN COMPETITIVENESS OF HOTEL INDUSTRY.
14. Mahmudova, N. (2022). TA’LIM TURIZMI XIZMATLARINING TAMOYILLARI, VAZIFALARI VA FUNKSIYALARI. "Экономика и туризм" международный научно-инновационной журнал, 5(7).
15. Жураев, А. Т., & Таджибаев, Ш. М. (2021). ТУРИЗМ КАК ОДИН ИЗ ВОЗМОЖНОСТЕЙ ИЗУЧЕНИЯ КУЛЬТУРЫ И ИСТОРИИ СИБИРСКИХ БУХАРЦЕВ.
16. Махмудова, Н. У. (2016). МАРКЕТИНГОВЫЕ АСПЕКТЫ РАЗВИТИЯ ЭКОЛОГИЧЕСКОГО ТУРИЗМА. In Современное экологическое состояние природной среды и научно-практические аспекты рационального природопользования (pp. 648-651).
17. Isokova, G. S., & Juraev, A. T. (2022). The Importance of Advertising on the Development of Corporate Tourism. EUROPEAN JOURNAL OF INNOVATION IN NONFORMAL EDUCATION, 2(4), 30-34.
18. Махмудова, Н. У. (2017). ОСОБЕННОСТИ РЕКЛАМЫ И ПООЩРЕНИЯ В РЕСТОРАННОМ БИЗНЕСЕ. Современные тенденции и актуальные вопросы развития туризма и гостиничного бизнеса в России (pp. 279-284).
19. Mahmudova, N. U. (2019). The role of innovations in competitiveness of hotel industry. Мировая наука, (4 (25)), 69-72.
20. Maxmudova, N. U. (2019). THE INFLUENCE OF TOUR GUIDE’S SATISFACTION OF TOURISTS. Теория и практика современной науки, (5 (47)), 49-51.
21. Махмудова, Н. У., & Ахматова, М. Э. (2016). Кредитная платёжная система как увеличивающий фактор туристического потока в туризме. Молодой ученый, (5), 367-370.
22. Turobovich, J. A., Uktamovna, M. N., & Turobovna, J. Z. (2020). Marketing aspects of ecotourism development. Economics, (1 (44)), 25-27.
23. Махмудова, Н. У. (2017). Экологический туризм один из перспективных видов туризма в Узбекистане. In Современное экологическое состояние природной среды и научно-практические аспекты рационального природопользования (pp. 211-215).
24. Juraev, A., & Umarov, B. (2006). REFORMS FOR THE IMPROVEMENT OF UZBEKISTAN FOREIGN TRADE. 한국로고스경영학회 학술발표대회논문집, 45-47.
25. Махмудова, Н. У., & Ахророва, Н. У. (2017). Инфраструктура экологического туризма. In Современное экологическое состояние природной среды и научно-практические аспекты рационального природопользования (pp. 209-211).
26. Djuraeva, Z. T., Mahmudova, N. U., & Khurramov, O. K. (2016). Definitions, principles and main features of ecotourism. In Современное экологическое состояние природной среды и научно-практические аспекты рационального природопользования (pp. 783-789).
27. Juraev, A. T., Mahmudova, N. U., & Juraeva, Z. T. MARKETING ASPECTS OF ECOTOURISM DEVELOPMENT МАРКЕТИНГОВЫЕ АСПЕКТЫ РАЗВИТИЯ ЭКОТУРИЗМА.
28. Эргашева, А. (2023). РОЛЬ ГОСУДАРСТВЕННЫХ ПРИВИЛЕГИЙ В ПОДДЕРЖКЕ РЕМЕСЕЛ. ЦЕНТР НАУЧНЫХ ПУБЛИКАЦИЙ (buxdu. uz), 36(36).
29. Эргашева, А. (2023). Ҳунармандчилик маҳсулотлари бозорида хизмат кўрсатишнинг ўзига хос хусусиятлари. ЦЕНТР НАУЧНЫХ ПУБЛИКАЦИЙ (buxdu. uz), 34(34).
30. Эргашева, А. (2023). Analysis Of Current Problems And Opportunities In The Development Of The National Tourism Industry Of Uzbekistan. Центр Научных Публикаций (buxdu. uz), 29(29).
31. Safarova, D. E., & Gaybullayeva, G. M. (2021). O’zbekistonda to’qimachilik korxonalarini rivojlantirishda davlat dasturlaridan foydalanish yo’nalishlari. Science and Education, 2(6), 676-682.
32. Gaybullayeva, G. M. (2022). Promotion and prospects of green economy in central asia. Galaxy International Interdisciplinary Research Journal, 10(9), 156-161.
33. Gaybullaeva, G. (2022). SANOAT IQTISODIYOTINI RIVOJLANITIRISHDA XORIJIY USULLARDAN FOYDALANISH KO ‘NIKMA VA TAMOYILLARI. Science and innovation, 1(A6), 218-225.
34. Gulbahor, G. (2024). TO ‘QIMACHILIK SANOATIDA MAHSULOT TANNARXINIGA TA’SIR ETUVCHI OMILLAR TAHLILI. JOURNAL OF INTERNATIONAL SCIENTIFIC RESEARCH, 1(1), 201-206.
