THE ROLE OF MARKETING IN BUSINESS SUCCESS
Keywords:
marketing, business, digital marketing, business development, customer needs, brand.Abstract
This article analyzes the role of marketing in business success. The study aims to determine the importance of marketing strategies for enterprise development, customer acquisition, and enhancing competitiveness. The article highlights the role of traditional and digital marketing tools in increasing sales volume, strengthening brand reputation, and meeting customer needs. The research findings indicate that the implementation of effective marketing strategies contributes to the sustainable development and long-term success of enterprises.
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