DEVELOPING MARKET ANALYSIS SKILLS IN ENGLISH FOR ECONOMICS STUDENTS
Keywords:
market analysis, English for Economics, strategic frameworks, PESTEL, SWOT, professional communication, data interpretation, financial literacy, ESP, analytical skillsAbstract
This article examines the development of market analysis skills in English for economics students. It highlights the dual challenge of mastering analytical frameworks while communicating insights clearly and persuasively in English. The study emphasizes the importance of technical vocabulary, structured frameworks such as PESTEL and SWOT, and the rhetorical presentation of data. Pedagogical methods including real-time market monitoring, competitive benchmarking simulations, and the integration of digital tools and AI are explored as strategies to enhance both linguistic and analytical competence. The article concludes that proficiency in English market analysis equips students with a competitive advantage in international finance, consulting, and trade
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