EUPHEMISM AND POLITICAL CORRECTNESS IN GERMAN AND UZBEK
Keywords:
euphemism, political correctness, stigmatization, inclusive language, pragmatics, discourse analysis, social discourse, manipulative language, German language, Uzbek language, contrastive linguistics, speech culture, social equality.Abstract
This article presents a comparative analysis of euphemism and political correctness in the German and Uzbek languages. Based on the theoretical approaches of Allan and Burridge as well as Reinhard Schlüter, the study explores the pragmatic functions of euphemisms in reducing stigmatization, maintaining communicative harmony, and softening social evaluation. The analysis demonstrates that in German, political correctness has evolved into an institutionalized and norm-governed principle of public discourse, whereas in Uzbek it does not operate as an independent normative framework but rather manifests itself through euphemistic expressions rooted in cultural and moral conventions. The findings highlight language-specific strategies of inclusive and socially sensitive communication and contribute to contrastive research in pragmatics and discourse analysis.
References
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