INNOVATIVE SOLUTIONS IN THE MODERN ADVERTISING SYSTEM IN THE CONDITIONS OF AN INNOVATIVE ECONOMY
Keywords:
innovative economy, advertising, digital marketing, efficiency, digital technologies, Big Data, artificial intelligence, mass communication.Abstract
This article analyzes the role and importance of advertising services in the conditions of an innovative economy, the role of modern information and communication technologies in increasing their efficiency, as well as the impact of digital marketing tools on a scientific basis. Directions for the modernization of advertising services, their development based on artificial intelligence, Big Data and analytical platforms are indicated. Proposals and recommendations are developed to increase the efficiency of advertising services in the conditions of Uzbekistan.References
1. Porter, M. (1990). The Competitive Advantage of Nations. New York: Free Press.
2. Kotler, P. & Keller, K. L. (2016). Marketing Management. Pearson Education.
3. Tojiev, M. (2022). Innovatsion iqtisodiyot sharoitida marketing strategiyalarining rivojlanish tendensiyalari. Iqtisodiyot va innovatsiya jurnali, №3.
4. O‘zbekiston Respublikasi Prezidentining “Raqamli iqtisodiyotni rivojlantirish chora-tadbirlari to‘g‘risida”gi PQ–3832-son qarori, 2018-yil 3-iyul.
5. Rabbimov, E. (2023). Reklama xizmatlari va uning subyektlar samaradorligini oshirishdagi imkoniyatlari. Yashil iqtisodiyot va taraqqiyot jurnali, №4.
6. OECD (2020). Digital Advertising and Data-driven Marketing. OECD Publishing.
7. Sаmiyеvа G. T. (2025). Thеоrеticаl bаsis оf thе аctivitiеs оf pеnsiоn funds in Uzbеkistаn. THE INNOVATION ECONOMY, 3(03). Retrieved from https://ojs.qmii.uz/index.php/ej/article/view/924 (Original work published December 29, 2024)
8. Самиева Г. Т. ОПЫТ КИТАЯ И ПУТИ К СОКРАЩЕНИЮ БЕДНОСТИ // Экономика и социум. 2024. №11-2 (126). URL: https://cyberleninka.ru/article/n/opyt-kitaya-i-puti-k-sokrascheniyu-bednosti (дата обращения: 20.10.2025).
