THE ROLE OF NEWS AGENCIES IN PROMOTING A COUNTRY'S IMAGE IN THE GLOBAL MEDIA SPACE
Keywords:
imij, hudud brendi, mamlakat imiji, O’zbekiston, xorijiy auditoriya, axborot agentliklari, xalqaro targ’ibot, axborot manbai, xalqaro aloqalar.Abstract
Mazkur maqolada xalqaro maydonda mamlakat imijini tanitish masalasining dolzarblashib borayotganligi, bunda xorijiy auditoriya uchun mamlakat haqida sifatli va ishonchli axborot tarqatishga ixtisoslashgan axborot agentliklarining mavjud bo‘lishining ahamiyati haqida so‘z boradi.
O‘zbekistonning ham xorijda axborot agentligi bo‘lishi mahalliy axborotni xalqaro maydonga olib chiqishda, mamlakat imijini yaxshilashda, xalqaro aloqalarni rivojlantirishda va iqtisodiy-ijtimoiy manfaatlarni targ‘ib qilishda muhim vosita bo‘lishi mumkinligi rivojlangan davlatlar tajribasi misolida tahlil qilinadi.
References
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