COMPETITIVE INDUSTRIAL ENTERPRISE: INNOVATIVE APPROACHES TO INCREASING REVENUE
Keywords:
Competitive advantage, industrial enterprise, revenue growth, innovation, Industry 4.0, digital transformation, cost optimization, product diversification, export potential, strategic management.Abstract
In today’s dynamic and highly competitive global economy, the ability of industrial enterprises to sustain and increase revenue is a key indicator of their financial health, competitiveness, and long-term viability. This article explores innovative approaches to revenue growth within competitive industrial enterprises by focusing on modern production technologies, digital transformation, and strategic management practices. Through a review of current literature and real-world case studies, the study identifies core methods such as automation, cost optimization, product diversification, and the use of advanced marketing techniques. Special attention is paid to the integration of Industry 4.0 principles, export potential development, and the impact of public-private partnerships on profitability. The findings suggest that a combination of technological innovation, strategic agility, and market-oriented thinking is essential for enhancing the revenue capacity of industrial enterprises in a rapidly evolving business environment.
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