THE REPRESENTATION OF GENDER IN CONTEMPORARY MEDIA DISCOURSE
Keywords:
Gendered language, media discourse, gender representation, stereotypes, linguistic analysis.Abstract
This article examines the pervasive nature of gendered language within contemporary English media discourse. It delves into the ways in which language constructs and reinforces societal perceptions of gender, often perpetuating stereotypes and inequalities. Through an analysis of various media platforms, including news, social media, and advertising, this study highlights the subtle and overt linguistic mechanisms that contribute to gender bias. It further explores the implications of such language use and advocates for a more inclusive and equitable linguistic approach.
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