THE IMPACT OF SOCIAL MEDIA ON THE UNIVERSITY SELECTION PROCESS
Keywords:
student, social, impact, decision, information, higher educationAbstract
This article underlines the influence of social media on the university selection process, analyzing how platforms like Instagram, Facebook, Tik Tok, and YouTube shape student perceptions, information gathering, and ultimately, decision-making. We will explore both the positive and negative aspects of this digital influence, considering factors such as access to information, community building, and potential biases. The study will investigate how institutions utilize social media for recruitment and how students leverage these platforms to navigate the complexities of higher education choices. The rise of social media has fundamentally reshaped the landscape of higher education, impacting not only how universities market themselves but also how prospective students gather information and form opinions about potential colleges. This shift from traditional methods, such as college fairs and brochures, to a digitally-driven process has created both opportunities and challenges for students and institutions alike.
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