CHARACTERISTICS OF THE SPREAD OF UZBEK RUMORS IN THE DIGITAL SPACE
Keywords:
rumors, digital space, social networks, information dissemination, Uzbek society, internet communication, virtual environment.Abstract
This scientific thesis analyzes the process of rumor propagation in the digital space, its characteristics, and the factors influencing it within the Uzbek context. The primary objective is to determine the formation, distribution mechanisms, and socio-psychological impact of rumors on audiences in a virtual environment. The thesis pays special attention to media environment factors that cause word-of-mouth and information flows to spread rapidly and widely across social networks. The content, objectives, and pathways through which rumors penetrate youth and other audiences in the Uzbek segment are examined through specific examples. According to the results, rumors on digital platforms can rapidly influence social consciousness and are closely tied to the unique operational factors of the social media ecosystem.References
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