IMPROVING THE SYSTEM OF ENHANCING MEDIA LITERACY AMONG STUDENTS IN HIGHER EDUCATION INSTITUTIONS
Keywords:
media literacy, higher education, digital education, critical thinking, information culture, pedagogical innovation, student competence, educational technology, digital society, information analysis.Abstract
This article examines the improvement of the system for enhancing media literacy among students in higher education institutions. In the context of rapid digital transformation, media literacy has become an essential competence for students, enabling them to critically analyze information, distinguish reliable sources from misinformation, and effectively use digital media tools. The study analyzes pedagogical approaches, psychological factors, and innovative teaching methods aimed at developing students’ media awareness and critical thinking skills. Particular attention is given to integrating modern educational technologies, interactive learning methods, and competency-based education into the higher education system. The article also emphasizes the role of teachers in guiding students toward responsible media consumption and the formation of an informed digital society.
References
1. Buckingham, D. (2015). The Media Literacy of Children and Young People. Cambridge: Polity Press.
2. Livingstone, S. (2014). Media Literacy and the Challenge of New Information Environments. Journal of Media Studies.
3. Potter, W. J. (2019). Media Literacy. Sage Publications.
4. Hobbs, R. (2011). Digital and Media Literacy: Connecting Culture and Classroom. Corwin Press.
5. UNESCO (2013). Global Media and Information Literacy Assessment Framework. Paris: UNESCO Publishing.
6. Aufderheide, P. (1993). Media Literacy: A Report of the National Leadership Conference on Media Literacy.
7. Jenkins, H. (2009). Confronting the Challenges of Participatory Culture. MIT Press.
8. Masterman, L. (1985). Teaching the Media. Routledge.
9. Kellner, D., & Share, J. (2007). Critical Media Literacy. Journal of Media Literacy Education.
10. Potter, W. J. (2013). Review of Literature on Media Literacy. Communication Studies Journal.
