ACTIVITIES OF PROFESSIONAL PARTICIPANTS IN THE INSURANCE MARKET AND ISSUES OF IMPLEMENTING DIGITAL TECHNOLOGIES
Keywords:
insurance market, digital transformation, insurance services, insurance intermediaries, insurance agents, insurance brokers, actuary, adjuster, surveyor, assistance services, artificial intelligence, big data, blockchain, IoT technologies, digital insurance.Abstract
This article analyzes the role of the insurance sector in the modern economy, its importance in ensuring financial stability, and the impact of digital transformation processes on the development of the insurance market. In addition, the theoretical and legal foundations of the main institutional participants of the insurance market-insurers, insurance intermediaries (agents and brokers), actuaries, adjusters, surveyors, and assistance services-are examined. The article highlights the importance of technologies such as artificial intelligence, big data, blockchain, and the Internet of Things (IoT) in the process of digitalization of insurance services. At the same time, the advanced experience of countries such as South Korea, China, the United States, the United Kingdom, and Germany in implementing digital insurance systems is analyzed, and their role in increasing the efficiency of the insurance market is demonstrated. As a result of the research, scientific conclusions and recommendations have been developed on the widespread introduction of digital technologies in the insurance sector, the improvement of institutional mechanisms, and the enhancement of the competitiveness of the national insurance market.
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