THE ROLE OF MASS MEDIA IN IMPLEMENTING THE "SOFT POWER" STRATEGY
Keywords:
Abstract
This article analyzes the extent of the role played by mass media in implementing the "soft power" strategy on the international stage. While countries employ various methods of "soft power" strategies, the study emphasizes that without leveraging mass media for promotion, achieving effective outcomes is unlikely. The research examines evidence from the experiences of countries that have successfully utilized this approach to demonstrate its efficiency.
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