EVALUATING THE EFFECTIVENESS OF TRADITIONAL VS. EMERGING STRATEGIC MANAGEMENT TOOLS IN A RAPIDLY CHANGING BUSINESS LANDSCAPE
Keywords:
Strategic Management, Traditional Tools, Emerging Tools, Business Landscape, Data-Driven Decision-MakingAbstract
The dynamic nature of today’s business environment has intensified the need for robust strategic management tools. This paper examines the effectiveness of traditional frameworks (e.g., Porter’s Five Forces, PESTEL, Balanced Scorecard) compared to emerging data-driven and AI-enhanced tools. Through a combination of systematic literature review and case study analysis, we identify key success factors, challenges, and future trends regarding the adoption and implementation of these tools. Our results indicate that while traditional models provide foundational insights, emerging tools enhance real-time adaptability and predictive accuracy in strategic decision-making. However, successful integration requires organizational readiness, a supportive culture, and clear alignment with overall business objectives.
References
1. Atoevna, T. S. (2025). LEVERAGING STRATEGIC MANAGEMENT TOOLS FOR SUSTAINABLE COMPETITIVE ADVANTAGE: EVOLVING PRACTICES AND PRACTICAL IMPLICATIONS. STUDYING THE PROGRESS OF SCIENCE AND ITS SHORTCOMINGS, 1(5), 212-219.
2. Bozorova Sitora Kodirovna, Toyirova Sarvinoz Atoevna, & Alimova Shakhnoza Oktyamovna (2020). MAIN FEATURES OF ADVERTISING IN TOURISM. Economics, (4 (47)), 38-40.
3. Toyirova Sarvinoz Atoevna, Bozorova Sitora Kodirovna, & Alimova Shakhnoza Oktyamovna (2020). FEATURES AND METHODS OF FORMATION OF THE COST OF TOUR PACKAGES. Academy, (12 (63)), 49-51.
4. Bozorova, S. K., & Toyirova, S. A. (2021). CLASSIFICATION OF TRADITIONAL ADVERTISING IN THE PROMOTION OF TOURIST DESTINATIONS. Academy, (4), 29-30.
5. Тойирова, С. А. (2021). ОСНОВНЫЕ ОСОБЕННОСТИ ТУРИСТИЧЕСКОГО ПРОДУКТА В СЕКТОРЕ ТУРИЗМА. In АКТУАЛЬНЫЕ ВОПРОСЫ СОВРЕМЕННОЙ НАУКИ И ОБРАЗОВАНИЯ (pp. 277-287).
6. Toyirova, S. (2022). Mehnat va Turizm bozori. ЦЕНТР НАУЧНЫХ ПУБЛИКАЦИЙ (buxdu. uz), 14(14).
7. Тойирова, С. А. (2024). КОНЦЕПТУАЛИЗАЦИЯ ОПЫТА ОБСЛУЖИВАНИЯ ПОСРЕДСТВОМ ОБЗОРА ЛИТЕРАТУРЫ. Лучшие интеллектуальные исследования, 19(3), 39-49.
8. Atoevna, T. S., & Rahimjon, C. (2022). CLASSIFICATION OF HOTELS IN BUSINESS DEVELOPMENT. ҚАЗАҚСТАН РЕСПУБЛИКАСЫНЫҢ ҒЫЛЫМ ЖӘНЕ ЖОҒАРЫ БІЛІМ МИНИСТРЛІГІ ҚАЗАҚ ҰЛТТЫҚ АГРАРЛЫҚ ЗЕРТТЕУ УНИВЕРСИТЕТІ МИНИСТЕРСТВО НАУКИ И ВЫСШЕГО ОБРАЗОВАНИЯ РЕСПУБЛИКИ КАЗАХСТАН, 83.
9. Atoevna, T. S. (2021). Features of the Development of the Tourist Services Market in Uzbekistan. International Journal on Economics, Finance and Sustainable Development, 3(3), 211-217.
10. Toyirova, S. (2023). PROSPECTS OF THE DEVELOPMENT OF THE SERVICES OF ACCOMMODATION FACILITIES. Journal of new century innovations, 28(1), 161-164.
11. Alimovich, F. E., Habibulloevna, K. S., & Bahodirovna, D. N. (2020). Central features of halal tourism and halal food. Academy, (3 (54)), 43-45.
12. Farmonovna, E. A., Matyakubovna, K. M., & Нabibulloevna, K. S. (2020). The role of the tourism national crafts in Bukhara region. European science, (1 (50)), 15-16.
13. Nematillokizi, K. N., Nematillokizi, K. N., Khabibulloevna, K. S., & Salimovna, N. G. (2020). Professional profiency progress in a foreign language on the example of students of tourism. Journal of Critical Reviews, 7(6), 1249-1255.
14. Кадирова, Ш. Х., Фарманов, Э. А., & Пулатов, М. М. (2020). Важность внедрения новых транспортных маршрутов в развитии туризма. Вопросы науки и образования, (10 (94)), 9-14.
15. Xayrullayeva, N., Kadirova, S., & Aripova, M. (2021). The Role of Education and Sustainable Tourism in Achieving Cost Effectiveness during a Pandemic. ЦЕНТР НАУЧНЫХ ПУБЛИКАЦИЙ (buxdu. uz), 8(8).
16. Xayrullayeva, N., Kadirova, S., & Aripova, M. (2021). Organization of regional tourism based on tourism and innovation cluster. Центр научных публикаций (buxdu. uz), 8(8).
17. Kadirova, S. X. Formation Of National Attention In Innovative Education-Preschool Educational Schools. European Journal of Research and Reflection in Educational Sciences. A peer reviewed journal.
18. Kadirova, S. H. (2018). THE SIGNIFICANCE OF TRANSPORT SERVICES IN THE TOURISM MARKETING. Студенческий вестник, (10-5), 64-66.
19. Кадирова, Ш. Ҳ., & Хайруллаева, Н. Н. (2017). Интеграция стратегии на сервисных предприятиях (пример гостиниц бухары" малика"). In Современные тенденции и актуальные вопросы развития туризма и гостиничного бизнеса в россии (pp. 462-469).
20. Nematilloyevna, K. N., Khabibulloyevna, K. S., & Mahbuba, K. THE ECONOMIC ESSENCE OF THE SYSTEM. NATURAL AND RECREATIONAL AREAS IN TOURISM SPHERE.
21. Khabibulloyevna, K. S., & Ergashovna, L. M. (2022). The Importance of Developing Sustainable Tourism. Central Asian Journal of Innovations on Tourism Management and Finance, 3(4), 49-56.
22. Эргашева, А. Ф., Кадирова, М. М., & Кадирова, Ш. Х. (2020). Роль туризма народных промыслов в Бухарской области. European science, 1, 50.
23. Juraev, A., & Sobirov, T. (2017, May). Content based instruction in teaching tourism and economics courses. SOCIETY. INTEGRATION. EDUCATION. Proceedings of the International Scientific Conference, (Vol. 1, pp. 208-215).
24. Khaydarova, D. (2024). MAMLAKATIMIZDA PANDEMIYADAN KEYINGI SHAROITDA TURIZMNI RIVOJLANTIRISHDA IMM VOSITALARINI QO ‘LLASH. ЦЕНТР НАУЧНЫХ ПУБЛИКАЦИЙ (buxdu. uz), 49(49).
25. Ikhtiyorovna, H. D., & Bakhodirovna, J. N. (2023). Influence of Instagram on the Image of the Country. Journal of Innovation, Creativity and Art, 2(2), 1-5.
26. Khaydarova, D. I., & Djurayeva, N. B. (2022). Influences Instagram on Destination Image of a Country. EUROPEAN JOURNAL OF INNOVATION IN NONFORMAL EDUCATION, 2(5), 60-65.
27. Ikhtiyorovna, K. D. (2024). DIGITAL ECONOMY: DEVELOPMENTS IN UZBEKISTAN AND WORLD PRACTICE. Marketing, 1(3), 107-112.
28. Khaydarova, D. (2024). MAMLAKATIMIZDA AHOLINING MOLIYAVIY SAVODXONLIGINI OSHIRISH. ЦЕНТР НАУЧНЫХ ПУБЛИКАЦИЙ (buxdu. uz), 49(49).
29. Ikhtiyorovna, K. D. (2022). The Role Of SMM For Creating The Destination Image Of Uzbekistan. Asian Journal of Management, Entrepreneurship and Social Science, 2(02), 154-163.
30. Turobovich, J. A., Uktamovna, M. N., & Turobovna, J. Z. (2020). Marketing aspects of ecotourism development. Economics, (1 (44)), 25-27.
31. Тешабаева, О. Н., & Назарова, Л. Т. (2020). Классификация развития факторов инновационного потенциала предприятия в Узбекистане. минтақа иқтисодиётини инвестициялашнинг молиявий-ҳуқуқий ва инновацион жиҳатлари, 471-474.
32. Muminova, E. A. & Davlyatova, G. & Nazarova, L. & Abdusattorova, M. & Askarov, F. R. (2024). Harnessing Geoinformatics for Uzbekistan’s Development in the Digital Era. E3S Web of Conferences 590, 03003
33. Олимова, Н. Х., & Назарова, Л. Т., & Мамажонова, Г. (2021). ОЦЕНКА И АНАЛИЗ УРОВНЯ ИСПОЛЬЗОВАНИЯ ОСНОВНЫХ ФОНДОВ ТЕКСТИЛЬНОГО ПРЕДПРИЯТИЯ «AYNUR UNIVERSAL PO». Cognitio rerum, 25-29
