TRANSLATION TRANSFORMATIONS AS A MEANS OF OVERCOMING CULTURAL AND COGNITIVE DIFFERENCES.
Keywords:
translation transformations, transcreation, localization, semantic adaptation, cross-cultural communication.Abstract
Translation is not merely a linguistic process but a transformative act that bridges cultural and cognitive gaps between societies. Different languages encode unique worldviews, values, and thought processes, making direct translation insufficient for effective communication. This paper explores how translation transformations—such as transcreation, localization, and semantic adaptation—help overcome cultural and cognitive differences. By examining examples from literature, diplomacy, and cognitive science, we highlight the challenges and strategies involved in ensuring cross-cultural communication. Additionally, we discuss ethical considerations in translation and the delicate balance between fidelity to the source text and necessary cultural adaptation.
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