MASTERING THE ART OF PERSUASIVE SPEAKING
Keywords:
Speaking, Persuasive speaking, Master, Art, Pathos, Establish Credibility.Abstract
The article discussed the possibility of persuasive speaking and the crucial role of English in modern era. The process of teaching and learning English a forieng languages. The main focus mastering the art of persuasive speaking.
References
1. Gallo, C. (2014). Talk Like TED: The 9 Public-Speaking Secrets of the World’s Top Minds. St. Martin's Press.
• Explores effective public speaking techniques used by successful TED speakers.
2. Patterson, K., Grenny, J., McMillan, R., & Switzler, A. (2011). Crucial Conversations: Tools for Talking When Stakes Are High. McGraw-Hill.
• Offers strategies for effective communication, especially in high-stakes situations.
3. Rosenberg, M. B. (2003). Nonviolent Communication: A Language of Life. PuddleDancer Press.
• Focuses on empathic communication as a tool for persuasive speaking and strengthening relationships.
4. Cialdini, R. B. (2006). Influence: The Psychology of Persuasion. Harper Business.
• Examines the principles of persuasion and how they can be effectively applied in various contexts.
5. Duarte, N. (2010). Slide:ology: The Art and Science of Creating Great Presentations. O'Reilly Media.
• Provides insights into how visuals can enhance persuasive communication.
Journal Articles
1. Petty, R. E., & Cacioppo, J. T. (1986). The Elaboration Likelihood Model of Persuasion. Advances in Consumer Research, 13, 20-25.
• Discusses two routes of persuasion—central and peripheral—and their implications for effective communication.
2. Reid, J. A. (1979). "Rhetoric and persuasion in the classroom." The English Journal, 68(3), 13-16.
• Highlights the importance of teaching persuasive techniques in educational settings.
3. Aristotle’s Rhetoric: Meaning and Its Relevance to Business Communication.
• This study discusses Aristotle's principles (ethos, pathos, logos) and their ongoing relevance in persuasive speaking.
4. Dahl, D. W., & Hoeffler, S. (2004). "Does it matter how I tell it? The influence of narrative format on persuasion." Journal of Consumer Research, 31(4), 683-691.
• Analyzes how storytelling can be used effectively in persuasive communication.
