STRATEGIC MANAGEMENT METHODS IN AN INNOVATIVE ECONOMY
Keywords:
Construction, model, technology, innovation, business, transportation, resource, heterogeneous, customer.Abstract
In a changing environment with great potential for digital technologies to be implemented, the concept of customer loyalty needs to be further explored. The following article examines the impact of strategic digital technology management on the effectiveness and customer loyalty of organizations in the context of the sharing economy. In this article, we use a series of studies on digital adoption to develop a specific model that includes new constructs that reflect strategic digital technology management and customer loyalty.
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