THE INFLUENCE OF SOCIAL MEDIA MARKETING ON CONSUMER BUYING BEHAVIOR IN UZBEKISTAN
Keywords:
social media marketing, consumer behavior, purchase intention, electronic word-of-mouth, influencer marketing, social commerce, Uzbekistan.Abstract
This article examines the influence of social media marketing on consumer buying behavior in Uzbekistan. The rapid expansion of internet access, social networks, electronic commerce and digital payment systems has changed how consumers discover, evaluate and purchase products.References
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