THE ECONOMIC ESSENCE OF E-COMMERCE PLATFORMS AND THEIR ROLE IN THE DIGITAL ECONOMY
Keywords:
E-commerce platforms, digital economy, electronic commerce, digital transformation, business models, economic development, online marketplace, digital technologies, innovation, competitiveness, electronic payments, internet economy, sustainable development.Abstract
This thesis examines the economic essence of e-commerce platforms and their role in the development of the digital economy. The rapid expansion of digital technologies, internet accessibility, and electronic payment systems has significantly accelerated the growth of e-commerce, making it one of the key drivers of economic development worldwide. The study analyzes the theoretical foundations of e-commerce platforms, their business models, economic functions, and contribution to digital transformation. Particular attention is given to the impact of e-commerce on market efficiency, business competitiveness, employment, innovation, and consumer behavior. The paper also highlights the challenges and opportunities associated with the sustainable development of e-commerce platforms and proposes recommendations for strengthening their role in the digital economy.
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