ENHANCING THE EFFECTIVENESS OF WOMEN’S ENTREPRENEURSHIP

Abstract

Enhancing the effectiveness of women’s entrepreneurship has become a strategic priority for sustainable economic development, particularly in the service sector. This article analyzes key factors influencing the efficiency and performance of women-led enterprises, including access to finance, digitalization, institutional support, and socio-cultural conditions. The study highlights that despite significant growth in women’s entrepreneurship globally and in developing economies, structural barriers continue to limit its full potential. The findings suggest that improving financial inclusion, strengthening entrepreneurial skills, and promoting supportive policies can significantly enhance the effectiveness of women’s entrepreneurial activities.