THE ROLE OF MASS MEDIA IN DEVELOPING ECOLOGICAL CULTURE DURING URBANIZATION PROCESSES

Authors

  • Abdunazarov Lutfillo Mamanovich Doctor of Philosophy in Pedagogical Sciences, Associate Professor, Kokand University Author

Keywords:

urbanization, ecological culture, mass media, Uzbekistan, sustainability, environmental education, pollution, awareness, New Uzbekistan, philosophy, reforms, public campaigns.

Abstract

Urbanization in Uzbekistan has accelerated, bringing environmental challenges like pollution and resource depletion. This article examines shortcomings in current urbanization processes and the necessity to foster ecological culture. It highlights the pivotal role of mass media (MM) in raising awareness, promoting sustainable practices, and educating the public. Drawing on philosophical dissertations, presidential addresses, and recent studies, the paper analyzes methods, results, discussions, and proposals for "New Uzbekistan." MM examples illustrate effective campaigns. The study underscores MM's contribution to ecological literacy amid rapid urban growth.

References

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Published

2026-01-26