PROBLEMS IN TRANSLATING TOURISM ADVERTISING TEXTS
Keywords:
Tourism advertising texts, equivalence problems, translation theory, cultural adaptation, dynamic equivalence, linguistic differences, stylistic differences.Abstract
This article analyzes the problems of equivalence encountered in translating tourism advertising texts from English into Uzbek. It examines linguistic, cultural, emotional, and stylistic differences between the two languages and highlights the importance of adaptation and dynamic equivalence approaches in the translation process. The significance of the translator’s intercultural competence and creative approach for the effective translation of tourism advertising texts is emphasized. The article also provides practical recommendations for addressing the major issues encountered during translation.
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