MARKETINGNING AGROTURIZM RIVOJLANISHIDAGI O‘RNI
Keywords:
agroturizm, marketing strategiyasi, brendlash, raqamli marketing, agroxizmatlar, innovatsion turizm.Abstract
Mazkur maqolada agroturizmning rivojlanishida marketingning strategik ahamiyati, zamonaviy marketing vositalari va ularning samaradorligi tahlil qilingan. Brendlash, raqamli marketing, agroxizmatlar paketini shakllantirish kabi marketing elementlarining agroturizm faoliyatiga ta’siri yoritilgan. Shuningdek, xorijiy tajribalar asosida O‘zbekiston uchun innovatsion marketing yo‘nalishlari taklif etilgan.
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