TRANSFORMING TEXTS, GENRES, AND POWER
Keywords:
genre theory, discourse analysis, power, social media, multimodal communication, academic discourse, institutional rhetoric, digital genresAbstract
In the age of globalized digital communication, the nature of texts and genres is undergoing rapid transformation. These changes are not merely technical or stylistic shifts; they signal deeper reconfigurations in how power is produced, maintained, and challenged through discourse. This thesis critically investigates how genres evolve in various communicative contexts and how such transformations are intertwined with the distribution and exercise of power. Drawing on theoretical insights from Critical Discourse Analysis (CDA), Genre Theory, and Multimodal Discourse Analysis, this study examines the socio-political implications of genre shifts in digital and institutional environments.
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