ENHANCING CULTURAL COMPETENCE IN ESP TEACHING: BRIDGING LANGUAGE AND CULTURE FOR EFFECTIVE COMMUNICATION
Keywords:
Language, culture, competence, ESP, teaching, cultural awareness, communicative competence, professional context, intercultural communication, language acquisitionAbstract
This article investigates the importance of integrating cultural competence into English for Specific Purposes (ESP) teaching. The study explores the relationship between language proficiency and cultural awareness, emphasizing that language learners need more than just technical vocabulary to excel in professional contexts. Effective ESP teaching should bridge the gap between linguistic skills and cultural insights to foster communicative competence. By analyzing teaching strategies that incorporate both language and cultural education, the article offers practical recommendations for enhancing ESP instruction. The findings highlight the role of cultural competence in improving learner engagement, communication effectiveness, and professional adaptability.
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