SUSTAINABLE DEVELOPMENT GOALS: TOURISM'S CONTRIBUTION TO A SUSTAINABLE FUTURE AND SUPPORTING TOURISM INDUSTRY BY THE TOOLS OF MARKETING
Keywords:
Marketing, tourism, economic opportunities, industry, branding, advertising, social benefits, environmental benefits.Abstract
The Sustainable Development Goals (SDGs) were adopted by the United Nations in 2015 as a universal call to action to end poverty, protect the planet, and ensure that all people enjoy peace and prosperity by 2030. The SDGs provide a comprehensive framework for achieving sustainable development in all sectors, including the tourism industry. Goal 8 of the SDGs specifically aims to promote sustained, inclusive, and sustainable economic growth, full and productive employment, and decent work for all. This goal recognizes the critical role that economic growth and job creation play in reducing poverty, promoting social inclusion, and achieving sustainable development.
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